ESSAY · 6 min

Why strategy day is the most expensive day of the year

Strategy is not an event. The companies that compound run strategy as a weekly metabolism, not an annual offsite.

A not-quite-right hire costs you twice. First the salary, then the eighteen months you lose finding the right one. That second cost is invisible in the budget.

The framing

Most high-bar companies are running two unstated filters in parallel: impressive on paper and right in the room. Define the bar in writing, then evaluate against the writing.