INTERVIEW · 14 min

In conversation with Annika Vohra: rebuilding Northbridge

A founder on the eighteen months between $3M and $14M ARR: what changed, what didn't, what she'd skip.

A not-quite-right hire costs you twice. First the salary, then the eighteen months you lose finding the right one. That second cost is invisible in the budget.

The framing

Most high-bar companies are running two unstated filters in parallel: impressive on paper and right in the room. Define the bar in writing, then evaluate against the writing.

In conversation with Annika Vohra: rebuilding Northbridge · Vertex Coaching